Case Study

Page 1 Ranking, Amazon Choice + Best Seller, & 50% CVR

March 02, 2021

Metrics

2

Products on top of page 1 for a keyword w/ 100k+ monthly searches

50%

Sale conversion rate

#1

Amazon Choice & Amazon Best Seller

2X

Growth month over month

Context

Black Wolf reinvented the men’s grooming category. Simple, effective, and reliable skincare products formulated for better skin, created specifically for a guy’s chemistry. Black Wolf understood that Amazon was vital to their company growth and partnered with Vendo to help launch their brand on Amazon.

Tactics

At Vendo, we helped launch Black Wolf on Amazon by providing listing optimization, created the A+ Content, developed the brand store to communicate the amazing store of Black Wolf and provided critical operation and inventory support to align with demand due to COVID-19.

results

In 4 months

2 of their products on top of page 1 for a 100k+ search volume keyword

1 of their products featured top 100 in Amazon Best Sellers

1 of their products featured as Amazon Choice for a non-branded keyword

2 x growth month over month

50% sales conversion rate

7% review conversion rate