Jan 14, 2025

Walmart Advertising Updates - VENDO Velocity Podcast Ep. 159

Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events.

  • Sarai Aguilar, Senior Walmart Advertising Manager, VENDO
  • Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
  • Walmart Advertising Growth (1:30)
  • Walmart Sponsored Video (2:38)
  • What Makes a Good Sponsored Video (4:34)
  • Creative Certification Program (7:53)
  • AI Involvement on Walmart.com?(10:03)
  • Display Updates (12:50)
  • Walmart Brandshop Evolution (17:24)
  • Trends Leading up to BFCM (20:04)
  • Dayparting (22:40)

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