Jan 14, 2025

2024 Amazon Holiday Hour - VENDO Velocity Podcast Ep. 158

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success.

  • Delaney Del Mundo, Amazon Account Strategy Director, VENDO
  • Gefen Laredo, SVP Marketing, VENDO
  • Karin Yang, Creative Director, VENDO
  • Josh Hong, Senior Marketing Manager, VENDO
  • Jennifer Kaba, Content Marketing Director, VENDO
  • Russell Hsu, Lead Data Manager, VENDO
  • Brand Optimizations for BFCM(4:15)
  • Visual Strategies to Improve Listings for the Holidays (6:07)
  • Copy Challenges (7:10)
  • Importance of Improving Bullet Points (11:14)
  • Maximizing Deal Strategy (13:45)
  • Depth of Discount (16:35)
  • Deal Type Nuances and Recommendations (18:30)
  • The Halo Effect of Affiliate Marketing (22:36)
  • Trends with Longer Deal Periods (26:30)
  • Forecasting for the Month of November to Include BFCM (30:25)
  • Ad Spend & Strategy for BFCM (33:18)
  • Balancing Short Term CAC and Long Term LTV Goals (34:55)
  • DSP Strategies for Before & After BFCM (40:50)
  • Off-Platform Targeting (42:47)
  • Post-Purchase Marketing Strategies (44:13)
  • Mobile First Shift (48:19)
  • Team Tips to Optimize Success (51:38)

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