July 1, 2025
traffic to new products
of new product traffic attributed to Virtual Bundles
free clicks to virtual bundle PDPs in 3 months
free weekly impressions boosting visibility and awareness
Launching new products on Amazon is often costly, with paid advertising typically required to gain visibility and momentum. To avoid added spend, VENDO set out to drive awareness and traffic to a client’s new launches in a more cost-efficient way. The team identified Amazon’s Virtual Bundles feature as an opportunity to boost exposure by pairing new products with established hero SKUs already attracting significant traffic.
VENDO strategically created virtual bundles that combined the client’s new items with their top-performing hero products. These bundles appeared directly on their best-sellers PDP’s, giving new launches instant visibility where shoppers were already engaged. As a result, virtual bundles drove 23% of total traffic to the new products and contributed to a 26% overall increase in traffic. Over the span of 3 months, the bundles generated 68,000 free clicks and consistently delivered 340,000 free weekly impressions, amplifying awareness without any additional advertising cost or operational burden.
By leveraging the strength of existing hero product pages, VENDO’s Virtual Bundles strategy provided a cost-effective way to launch new items. The approach drove a measurable lift in traffic and visibility without requiring additional ad spend, proving that smarter merchandising can be just as powerful as paid media. For brands launching new products, Virtual Bundles offer a scalable, low-cost strategy to capture attention, build momentum, and accelerate growth.
