+288% Walmart.com Sales via VENDO’s Brand Shop Optimizations

Nov 28, 2024

+288%

MoM Increase in Brand Shop
Attributed Sales 

+260%

MoM Increase in Units
per Order

+47%

Increase
in Order Rate

Context

A leading electronics brand sought to elevate its presence at Walmart and increase attributed sales to the brand shop. VENDO identified a strategic opportunity to amplify brand shop awareness, fully utilize available brand shop modules and achieve substantial growth for the brand on Walmart.

Tactics

  • Elevated Brand Shop Imagery: VENDO leveraged the brand’s existing high-quality assets to elevate the overall look and feel of their Walmart brand shop. This strategy made the brand come to life on the page, aligning its Walmart presence with its core brand identity and improving customer perception.
  • Strategic Placement of Brand Shop Callouts: VENDO utilized our relationships with the Walmart team to tactically drive visibility to the new and improved brand shop. An example of one of these tactics is implementing a callout to the brand shop when the brand name was searched on Walmart.com. This approach allowed interested customers to view the brand’s full product portfolio in a tailored setting, ultimately increasing conversion rates.
  • Optimization of Brand Shop Modules: Since the Walmart Brand Shop is a relatively new feature, updated modules are constantly being introduced. Thanks to VENDO’s partnership with Walmart, we are always first-to-market in utilizing these new features. For instance, as soon as the “Video” module became available, VENDO swiftly incorporated engaging branded video content, enhancing the brand shop experience and capturing customer interest.
  • Conclusion

    In partnership with the brand, VENDO was able to quickly deliver a triple-digit increase in brand shop attributed sales. Leveraging the brand’s existing imagery, VENDO's strong Walmart connections, and a proactive approach to innovative features allowed us to achieve this exceptional growth, establishing the brand as a standout presence on Walmart.