This year, we saw performance impacted by a few variables never before experienced.
MoM Increase in Brand Shop
Attributed Sales
MoM Increase in Units
per Order
Increase
in Order Rate
This year, we saw performance impacted by a few variables never before experienced.
Firstly, we saw the COVID e-commerce spike trend down a bit, which was indicated by consumers falling back to in-store shopping on Black Friday at a higher rate. As a result, Sunday and Cyber Monday performed the best of the 5-day main event, which runs from Thanksgiving Thursday to Cyber Monday. Black Friday still saw a lift but not as profound as the last couple of years.
Secondly, Amazon ran 2 Prime Day events in the same year for the 1st time ever, with the 2nd event, “Prime Early Access Sale” (dubbed Fall Prime Day), occurring in October only about 5-6 weeks before Black Friday/Cyber Monday promotions began. Because of this, consumers got a head start on their holiday shopping earlier than ever.
Third, there was a mass Amazon Advertising Console technical glitch, resulting in underspending on Black Friday.
Nevertheless, VENDO was able to deliver on wins for its brand partners as detailed below.
A leading electronics brand sought to elevate its presence at Walmart and increase attributed sales to the brand shop. VENDO identified a strategic opportunity to amplify brand shop awareness, fully utilize available brand shop modules and achieve substantial growth for the brand on Walmart.
In partnership with the brand, VENDO was able to quickly deliver a triple-digit increase in brand shop attributed sales. Leveraging the brand’s existing imagery, VENDO's strong Walmart connections, and a proactive approach to innovative features allowed us to achieve this exceptional growth, establishing the brand as a standout presence on Walmart.