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Jul 21, 2024
5 Fundamentals for Managing Your Walmart Business – VENDO Velocity Podcast Ep. 145
Join us for an in-depth exploration of Walmart’s powerful “The 5 Its” e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each “It” can propel your success on Walmart Marketplace.
- Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
- The 5 Its: Have It, Find It, Display It, Price It (2:55)
- Have It: Focusing on Assortment (4:20)
- Investing in Your Items (6:00)
- Walmart DSV (7:10)
- Find It (8:53) – Key Challenges with SEO (9:33)
- The Importance of Content Scores (11:20)
- Display It: Product Listing Fundamentals (14:00)
- Walmart Review Syndication (17:05)
- Price It: Everyday Low Prices (18:40)
- Leveraging Promotions (20:20)
- Competitive Price Matching (22:28)
- Walmart’s Deals Week (25:50)
- Deliver It: Shipping (29:50)
- Omnichannel Approach (32:15)