29 Sep 5 Must-Have Items a Brand Needs Before They Launch on Amazon
By John Miano, Strategic Account Manager Deciding to take your business to the next level and opting to sell your products on Amazon can be both exciting and a bit overwhelming. Have no fear, Vendo is here! We help numerous brands grow their brand presence on Amazon by providing guidance and overall support, acting as an extension of their business *excuse the shameless plug 😉 *. Navigating the wild and unpredictable jungle called Amazon can be difficult, so we’ve provided a list of 5 must-have items a brand needs to make their business journey across Amazon a bit smoother: 1. A Master SKU Sheet Benjamin Franklin once said, “For every minute spent in organizing an hour is earned.” Believe it or not, this applies to Amazon as well. When listing products on Amazon, one of the key requirements for submission is to have a UPC code and a SKU for each of your items. This can get out of hand for a brand if they have dozens or even hundreds of items to list on Amazon. At Vendo, we provide our brands with a Master SKU sheet which easily organizes all their products and makes it so that anyone from their team can quickly view it when they need to list an item or make changes. 2. Strong Visuals AKA Really Great (i.e. Instagram Influencer–worthy) Product Photos They say a picture is worth a thousand words. Well, on Amazon it can mean the difference between making a few hundred sales to thousands of sales. Not investing the capital and time into good product photography is like throwing in the towel during a boxing match. Sometimes a simple face-forward product in front of a white background isn’t going to cut it. Brands that do well on Amazon are investing heavily into CGI-generated product photos to really add that “wow effect” (see example below). Lifestyle photos are another good thing to consider adding to your photo library because they allow customers to picture themselves using your product. Selling a gardening tool? You better have a picture of a person using that tool in a garden. 3. Marketing Discovery Sell me this pen? It’s going to be really difficult to sell someone a pen if the only information you can provide is that it’s blue and comes in a pack of five. Brands need to have an intimate knowledge of their products—ranging from its ingredients to its special attributes—that set it apart from other products. Going through the process of doing marketing discovery allows you to immerse yourself in the main benefits, features, and other selling points of the product. It will also make it easier for your Amazon team to create copy that can be easily translated into bullet points on their Amazon listings. Essentially, brands must answer the following questions about their product:
- Why are we selling our product?
- Why do our customers need our product?
- What makes our product different from what our competitors are currently offering?
- How does our product improve or benefit our customer’s life?
- Why should customers choose our product over our competitor’s? (If your answer is because our product is cheaper, you might want to re-consider going back to the drawing board.)