Alex Dastmalchi is CEO of the global company, Dastmalchi, offering a robust portfolio of innovative lifestyle, beauty, and health brands that meet customers’ needs first. One of the most prominent brands being Vanity Planet, DTC’s leading beauty-tech brand.

Dastmalchi believes in infusing the world with positive intent, and all the products and services provided by his various ventures align with that personal mission.

He taps his innate adaptability and die-hard work ethic to provide innovative products that improve the lives of others.

He also makes a personal commitment to give back and volunteer with charities, advancing social justice and helping the vulnerable in our backyard and beyond.