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5 Rules of Success with Hector of JOI

May 30, 2023

Hector Ian Gutierrez is not only the CEO of JOI (Just One Ingredient), he is the Chief of Positive Vibes! Hector’s passions lie with the intersection of food and technology – hence, JOI! JOI is a brand that is centralized around multi-use plant milk concentrates, a mission-based food & beverage brand that customers love.

Hector noticed that there was a huge demand for clean, healthy, and sustainable eating, and he helped to develop a label that accommodated this need. The founding team came together in grad school, and the product then evolved over time. The team had to overcome customer objections and introduce the brand to new customers. JOI is a brand that has crafted a strategy to stand out in a very competitive space. JOI is one of a kind and we’re thrilled to have Hector as a partner!

Hector Gutierrez
CEO of JOI