$7.64 ROAS at Walmart with VENDO's Ibotta Strategy

Dec 15, 2024

$7.64

ROAS

93

Avg Units
Moved Per Day

32,789

Total Units
Moved

2.9M

Impressions

Context

VENDO wanted to increase awareness, traffic, and sales in-store at Walmart as well as on Walmart.com for an adult health & wellness brand. To do this, we determined that running an Ibotta rewards campaign would be one of the most effective and efficient ways, especially due to Ibotta’s tight-knit partnership with Walmart.com.

Tactics

  • Budget, Forecast, and ROAS Goals: Budget, Forecast, and ROAS Goals: we worked with our Ibotta partners to create a budget and forecast for a 10% off, 20% off, and 30% off offer. The offers had a projected ROAS of $3.21, $2.37, and $1.87, respectively. Understanding that we could always increase the offer later depending on how performance was trending, we started with a more conservative 10% off offer. In less than 1 month from launching, we were overperforming in terms of velocity and ROAS and increased the offer to 15% to move more units.

  • Walmart.com Syndication: in addition to having the offer featured on the Ibotta app, which has 55 million downloads and 7 million active monthly users, we coordinated to have the offer syndicated to Walmart.com. This effectively created a “Walmart Cash Rewards” manufacturer offer, which could be seen by all Walmart.com shoppers.

  • Walmart Sponsored Advertising: in parallel to the Ibotta campaign, we ramped up our Walmart Onsite Sponsored Advertising. Especially due to the syndicated offer which pushes an attention-grabbing $-off badge on the advertising results, we saw a positive correlation with the offer and the CTR and CVR of the ads, thereby helping to boost ads sales and subsequently organic ranking.

  • Conclusion