77% Increase in Brand Search Volume via Amazon Streaming TV Ads Strategy

Oct 30, 2024

+77%​

Increase in monthly​
branded search volume

+19%

Increase in brand awareness​
among customers exposed to STV ad
with a QR code

+39%

Increase in detail page view rate
of customers exposed to STV ad vs
campaign average

Challenge​

An oral care brand wanted to increase awareness and influence customer consideration for their teeth whitening product among relevant audiences.​

Solution​

VENDO executed a holistic strategy with Amazon Ads using Streaming TV ads at the top of the funnel supported by display ads across the web and on Amazon’s homepage.​

Results

Searches for the brand on Amazon increased +77% from the time they started running Streaming TV ads. Additionally, an Amazon Brand Lift Study revealed +13% greater awareness among customers exposed to an STV ad (+19% when the ad included a QR code to learn more) and +5% higher intent to purchase. Finally, an Amazon Marketing Cloud analysis confirmed the 0.78% detail page view rate among customers exposed to the STV ads was +39% higher than the benchmark of the remainder of the campaign at 0.56%.​