Walmart.com has become a surprisingly big player in the ecommerce world. With monstrous growth between 2019 and 2021 (over 120%), the retailer has established itself as one of the main players in the ecommerce space. This growth has led to many more brands prioritizing Walmart.com as a place to grow their business. But with more brands brings more competition, meaning your items need to stand out and be optimized specifically for the Walmart algorithm. Trying to understand what will make your items most successful on Walmart.com can sometimes feel like a guessing game, but with our guide you will be able to increase traffic to items and make them stand out against competitors!