Case Study

Accelerating Growth: TV Brand Skyrockets with VENDO PPC, Listing Optimization, & Marketing

Aug 08, 2024

Metrics

7 Items

in Category Top 10

+78%

Daily Sales Average

Top 7

Brand in TV Category 6 Months
into Launch

Context

A brand in the streaming media players category ranked and performed well with little historical ad spend. Their top products were all ranked in the top 10 of the streaming media players category. The brand wanted to start investing more in PPC and turned to VENDO to understand where and how much to invest.

The brand also launched products within the Television category and relied on VENDO to help with a strategy to ramp quickly and capture market share.

Tactics

VENDO performed multiple A/B tests to optimize listing content for both click-through (CTR) and conversion (CVR).

VENDO created and optimized advertising spend to both defend branded search and capture market share. YTD, this brand’s non-branded ROAS is above 11 for their largest and main category.

VENDO recommended swapping the deal strategy where possible from strike-through promos to Best Deals. These Best Deals saw an 80% lift in traffic vs a standard strike through at the same discount due to deal page placement.

VENDO leveraged affiliate and other marketing programs to drive awareness and revenue growth.

Conclusion

Within 6 months, 4 of their products in the LED and LCD TVs category on Amazon consistently rank in the top 20.

YTD, the brand is up 25% in revenue YoY to-date in their main category.