a PLTFRM Company
Advertising Synergies: Amazon & External – VENDO Velocity Podcast Ep. 132
March 04, 2024
Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI.
- Gefen Laredo, Vice President of Advertising, VENDO
- Greg Rudolph, Digital Advertising Manager, VENDO
- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO
- – Cross Channel Reach & Engagement (2:15)
- On-Amazon Ads Playing with External Ads (3:50)
- KPIs to Measure Impact (5:50)
- Amazon Attribution Program (8:14)
- Getting Specific with Key Word Targeting (9:50)
- Optimizing Spend Allocation Between Channels (13:38)
- Maximizing ROIs: Last Click Attribution (17:42)
- If You Are Looking to Invest in External Ads, Where You Should Start? (20:18)
- Optimizing Youtube Ads (22:31)