a PLTFRM Company
All About Amazon Fresh - VENDO Podcast Ep. 111
April 24, 2024
Join us this week for the VENDO Podcast where we talk about Amazon Fresh! Delaney Nicol, Lead Amazon Account Manager and Holly Swanner, Amazon Account Strategist cover understanding your Amazon Fresh demographic, using SpartanNash as an inventory provider, and in-store promotions.
- Delaney Nicol, Lead Amazon Account Manager, VENDO
- Holly Swanner, Amazon Account Strategist, VENDO
- All about the Amazon Fresh customer (2:10)
- Opportunities to cross-promote with Amazon Fresh (6:10)
- Utilizing DSP as a Fresh Seller (8:53)
- Inventory: Using SpartanNash (9:55)
- UWI (In-store Locations) & UFT (Online Locations) (16:40)
- Re-forecasting with minimum delivery fee (20:05)
- In-store promotions(23:50)
- Understanding your demographic(29:45)