Spend the time finding the competitors from which you are most interested in stealing sales and invest in them. The criteria varies; it can be lower-reviewed products, more expensive products, direct competitors, etc. If you have the funds, test multiple products and narrow it down. You can also target specific categories. With this feature, which is located as an option in the product targeting feature, Amazon advertises your product on category pages, getting as narrow or broad as you like. We have seen unexpected success with this feature on a few occasions, so it is worth testing out. In addition, a good tactic is to target supplementary or complementary products that are likely to be purchased together. A good way to determine these products is by looking at Amazon’s “Frequently Bought Together” section on the product page.