Amazon DSP: Maximizing Retargeting - VENDO Podcast Ep. 107

February 28, 2024

This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting.

Featuring

Matan Laredo, Head of Programmatic Advertising, VENDO
Gefen Laredo, Director of Media Buying, VENDO

TOPICS INCLUDE

DSP Console Updates (2:14)
Twitch Inventory Addition(2:20)
OTT Advertising (3:45)
Segmenting Look-back Windows & Why it’s Valuable (5:20)
How Do You Segment? (7:25)
Looking at Performance and ROAs (11:20)
Goals of Retargeting (12:30)

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