October 31, 2019
Weekly Sales Growth
Black Friday/cyber Monday sales greatly exceeded the previous monthly average
A health & personal care brand had been on Amazon for years, but sales had plateaued after reaching an average of $100K/month. Vendo was challenged with relaunching the brand on Amazon and growing sales.
Audit the entire Amazon Channel and find areas of opportunity for enhancement; for example:
Leverage internal proprietary processes plus 3rd-party software to conduct comprehensive market research and competitive analysis in order to create best-in-class optimized content that carefully balances the A9 algorithm + consumer conversion (target market) + brand image.
Created a 30-day timeline to execute on the implementation of these deliverables.
In just 1 month, sales grew from $105K to $211K
In the 4 days of Black Friday through Cyber Monday, sales were $101K -- the same as the entire monthly average in the trailing 2 months
