31 Oct Amazon Relaunch leads to 100% Sales Growth in 1 Month
100%
Weekly Sales Growth
BLACK FRIDAY/CYBER MONDAY
Sales greatly exceeded the previous monthly average
CONTEXT
A health & personal care brand had been on Amazon for years, but sales had plateaued after reaching an average of $100K/month. Vendo was challenged with relaunching the brand on Amazon and growing sales.
TACTICS
1. CHANNEL AUDIT
Audit the entire Amazon Channel and find areas of opportunity for enhancement; for example:
○ Title
○ Features
○ Product Description
○ Enhanced Brand Content (EBC)
○ Image & Video Gallery
• Product Images
• Lifestyle Images
• Infographics
• Promotional Graphics
• Video
○ Back-End SEO
• Subject Matter
• Search Terms
• Other Details
○ Brand Store
○ Marketing; I.e.
• Coupons
• Cross-Promotions
○ Advertising
• Auto
• Manual
Branded Non-Branded Brand Store Headline Ads (aka “Sponsored Brand”) Product Targeting
2. MARKET RESEARCH + COMPETITIVE ANALYSIS
Leverage internal proprietary processes plus 3rd-party software to conduct comprehensive market research and competitive analysis in order to create best-in-class optimized content that carefully balances the A9 algorithm + consumer conversion (target market) + brand image.
3. IMPLEMENTATION
Created a 30-day timeline to execute on the implementation of these deliverables.
RESULTS
SALEs GREW 100%
In just 1 month, sales grew from $105K to $211K
HUGE BLACK FRIDAY/CYBER MONDAY
In the 4 days of Black Friday through Cyber Monday, sales were $101K — the same as the entire monthly average in the trailing 2 months
No Comments