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Amazon Sponsored Display Ads explained! – VENDO Podcast EP. 88

Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! πŸ‘©πŸΎβ€πŸ’»πŸ§‘πŸ»β€πŸ’»

Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific item you had viewed previously, or one that was left in your shopping cart prior to checking out. πŸ›’ πŸ‘€ It could have even been an advertisement from a company where you had recently completed a transaction. These moments though seemingly convenient and coincidental to some, are in fact intentionally curated. 🀯 🀯 This curation is known as Sponsored Display Advertising, and with the increasing amount of time consumers are now spending browsing the online marketplace, its effectiveness and necessity have become undeniable. πŸ’― πŸ‘Œ

On today’s podcast, Jason Weilenmann and Leah Bicknell discuss the importance of utilizing this concept to increase your sales and will help you better understand what makes this strategy stick.

Topics Include:

– What are Amazon Sponsored Display Ads? (00:31)
– The difference between sponsored display ads and sponsored brands of products (01:18)
– Why brands should utilize sponsored display ads (05:46)
– Building out sponsored display ad campaigns (08:50)
– Tips & tricks for optimizing sponsored display ad campaigns (12:02)

– Leah Bicknell, Marketing Manager, VENDO
– Jason Weilenmann, Amazon Advertising & Strategy, VENDO





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