Case Study

Amazon Subscribe 'N Save Accelerator, the VENDO Way!

April 94, 2022

Metrics

10%

Increase in conversion rate to Subscribe and Save

200

Total customers converted to Subscribe and Save

Value

Overall increase in customer lifetime value (cltv)

Costs

Overall decrease in customer acquisition costs (CAC)

CONTEXT

A brand in the supplement space was trying to transition more customers to Amazon's Subscribe 'N Save program, which is where customers can sign up for recurring deliveries between 2 weeks to 6 months. The goal was to target repeat customers who are not enrolled in Subscribe 'N Save by sending them a direct mail postcard with an added discount code to include in their first subscription purchase on Amazon.

TACTICS

VENDO audited a list of names and contacts of repeat purchasers and checked to see if they were NOT enrolled in Subscribe 'N Save.

These customers were targeted with direct mail postcards with an added incentive to sign up for Subscribe 'N Save on Amazon.

VENDO A/B tested the names of 2,000 customers we sent vs 2,000 repeat customers who were not sent the postcard.

Conclusion

10% increase in conversion rate to Subscribe and Save with 200 total customers converted to Subscribe and Save.

Overall increase in customer lifetime value (CLTV)

Overall decrease in customer acquisition costs (CAC)