a PLTFRM Company
Dec 17, 2024
Amplifying Ads for TikTok Shop - VENDO Velocity Podcast Ep. 156
Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads.
- Greg Rudolph, Sr. Digital Advertising Manager, VENDO
- Delaney Del Mundo, Director of Account Strategy, VENDO
- Ben Lee, Paid Social Advertising Associate, VENDO
- Advertising Types on TikTok Shop (2:35)
- Where do these Off Platform Ads Serve (5:45)
- GMV Max (6:59)
- Best Practices for Ad Type Structure (9:06)
- Interest Specific Campaigns (11:16)
- Tik Tok Creator Center (13:22)
- TikTok Symphony (17:05)
- How Brands are Incorporating TikTok in their Social Advertising Strategy(21:28)
- Holistic Approach to Budgets (23:24)
- The Importance Showing Your Product (26:28)
- Tips & Tricks (27:33)