In March 2025, Amazon launched its Big Spring Sale (BSS)—a multi-day seasonal shopping event aimed at driving spring category momentum across beauty, wellness, fashion, home, and more. For VENDO brands that ran deals during the event, the results were clear: BSS presents a major opportunity to drive significantly higher returns.
In this episode, the VENDO team is joined by Bryan Rangel, Head of Partnerships at Cruva, to break down TikTok Shop growth strategies just in time for BFCM and the holiday season. From creator-led acceleration and affiliate strategies to cold-starting brands and driving halo effects across Amazon and other marketplaces, we share actionable insights to help brands build momentum and scale with confidence.
In this episode, the VENDO team dives into the Amazon Vine program, sharing key brand learnings from the perspective of the reviewer AKA “Vine Voice.” From dashboard insights and reviewer requirements to rating patterns and policy nuances, we break down what brands need to know—and what to expect—when leveraging Vine to build trusted reviews.
In this episode, the VENDO team breaks down Amazon’s AI Seller Assistant and how brands can use it to streamline operations and improve performance. We explore the reports and insights it provides, its personalization capabilities, key limitations, and real use cases that show how AI can support smarter, faster decision-making for sellers.
VENDO was helping a pet brand launch new flea and tick products at Walmart but wanted to have a more aggressive impact on velocity during the initial rollout. VENDO sought to drive awareness and sales alongside an in-store rollback, while also leveraging an Aisle rebate to encourage shopper engagement and incremental savings. VENDO’s Creator Marketing team identified this as an ideal opportunity to leverage influencer partnerships to amplify visibility and drive conversion.
A hair growth serum brand wanted to increase brand awareness and capture share from a leading competitor with significantly higher search volume. VENDO saw an opportunity to leverage Amazon video advertising placements to challenge the category leader by positioning the brand directly in front of shoppers considering competitor products.
In this episode, the VENDO team is joined by Instacart to explore the shift of retail media off-platform and what it means for advertisers heading into 2026. From Instacart best practices and co-marketing opportunities to Carrot Ads, core metrics, and off-platform strategies like TikTok, we cover how brands can maximize reach and performance in the evolving retail media landscape.
In this episode, the VENDO team breaks down Walmart advertising strategies and how to leverage DSP, CTV, and Sponsored Search to maximize performance. From conversion strategies and geo-targeting to budget allocation, attribution, and creative best practices, we cover the tools and tactics brands need to succeed on Walmart in 2025.
Many brands overspend on acquisition while losing revenue from existing customers. Learn how recovery marketing and retention-focused strategies boost profitability and scale growth.
A brand in the highly competitive bamboo toilet paper category sought to improve visibility and efficiency on its primary keyword: bamboo toilet paper. Initially, the brand achieved only 7% Top-of-Search Impression Share (TOS IS) with an unsustainably high $11.80 cost-per-click (CPC). These high CPCs quickly exhausted the campaign budget, resulting in minimal sales. VENDO was brought in to improve performance while increasing visibility for this critical search term.
