EBOOST, a leading brand of dietary supplements and energy drinks, had been offering Buy 2 Get 10% Off (B2G10) and Buy 3 Get 15% Off (B3G15) cross-promotions. However, these deals were only contributing 1% to total business sales, largely due to minimal visibility on the product pages. Shoppers were unaware of the savings opportunities due to a lack of engaging infographics on product pages. Without clear, eye-catching infographics, the promotions were getting lost in the noise. To improve conversion, VENDO recommended enhancing the promotional messaging by incorporating strategic, attention-grabbing visuals on the Product Page and prominently featuring the offers on the Brand Store Home Page. The goal was to increase awareness, improve shopper engagement, and ultimately drive higher participation in the cross-promotions.
a PLTFRM Company
