a PLTFRM Company
Black Friday/Cyber Monday Amazon Plan – VENDO Podcast Ep 70
November 11, 2024
First, there’s Thanksgiving… then the notorious Black Friday, and then… the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka “Turkey 5”) of holiday shopping that your brand can BANK on for major sales. 📈💰
71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪
And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️
71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪
And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️
- Josh Hong, Digital Marketing Coordinator, VENDO
- Nicolas Martinez, VP of Marketing, VENDO
- Data from past and present Black Friday and Cyber Monday (00:01:40)
- Deal structure (lead-in, main event, and post-event) (00:10:05)
- Discount types (00:14:57)
- Amazon advertising (00:17:40)
- Inventory management (00:29:15)
- Driving off-Amazon traffic from organic and paid sources; i.e., social, search, email, influencers, affiliates, PR/editorials & more! (00:17:40)