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Boost Your Walmart.com Merchant Relationships and Advertising – VENDO Podcast Ep 77
January 27, 2024
Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀
Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊
A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈
Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊
A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈
- Michelle Long, Walmart Advertising Manager, VENDO
- Delaney Nicol, Strategic Account Manager
- New additions to Walmart.com (00:00:44)
- Advertising strategies and products to prioritize (00:06:09)
- Updating content and creative for product displays on Walmart.com (00:15:08)
- Researching keywords (00:16:39)
- All about Walmart Connect (00:19:10)
- Search brand amplifiers (00:20:10)
- Tracking month over month with share of voice data (00:24:00)