Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀

Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊

A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈

Topics include:
– New additions to Walmart.com (00:00:44)
– Advertising strategies and products to prioritize (00:06:09)
– Updating content and creative for product displays on Walmart.com (00:15:08)
– Researching keywords (00:16:39)
– All about Walmart Connect (00:19:10)
– Search brand amplifiers (00:20:10)
– Tracking month over month with share of voice data (00:24:00)

Featuring:
– Michelle Long, Walmart Advertising Manager, VENDO
– Delaney Nicol, Strategic Account Manager