30 Sep Brand Peaks at #1 Search Results Ranking In Time For Prime Day
A brand in the health-conscious food category wanted to reach the top of the search results for several high-volume keywords during the peak Prime Day period. However, they historically ranked poorly for these search terms and had limited success competing with established brands for organic ranking. Despite a low conversion rate, would reaching the top of Page 1 search results for a highly-relevant term during a peak period spark additional sales?
- Analyzed ad data, historical trends, and proprietary metrics to determine potential profitability.
- Developed a suite of on- and off-platform measures to boost organic search term ranking.
- Timed campaign to align with promotional calendar and seasonal Amazon search volume.
- Enlisted shoppers to buy the product in tandem with on- and off-platform advertising. The # of shoppers we enlisted was strategically determined in order to drive top of page 1 ranking within a 3–4-week period.
The brand peaked at #1 search results ranking for the designated keywords (that have >100K/mo. combined monthly searches) just in time for Prime Day, leading to a shocking 2,321% increase in organic sales over the daily average during the peak period. In addition, this drove a Top 500 overall sales rank on Amazon during peak Prime Day period. Following Prime Day, the brand maintained its top position for several weeks and set a new baseline for daily sales by dominating the Amazon search ranking for a competitive, high-value keyword.