By Sneha Nisha, Account Health & Channel Control Specialist
Sellers removed
Buy Box
Restored
Sales Increase
By Sneha Nisha, Account Health & Channel Control Specialist
Amazon is estimated to have more than 2.5 million third-party sellers on their platform. Without active enforcement, it’s easy for Amazon to become cluttered with low quality duplicate listings, copyright violations, trademark infringements, counterfeiters, unauthorized resellers, MAP pricing violators, and more – all of which can significantly dilute the quality of any brand, not to mention hurt sales.
A brand within the Health & Household category on Amazon.com needed help in managing a large volume of grey-market sellers and removing counterfeit products from Amazon. The company had established a MAP Policy, but they were not enforcing it in a consistent way. This resulted in a loss of credibility causing third party sellers to continue to sell products as low as they wanted.
Vendo helped the brand develop a comprehensive enforcement strategy by: