Case
Studies

Main Event: When consumers think about Fall Prime Day Early Access Sale (now known as Prime Big Deal Days), the image that often comes to mind is one where roughly 30% of the U.S. population participates in shopping. They expect substantial price cuts, so it’s crucial to ensure that your offerings align closely with these consumer expectations to stay competitive.

VENDO has scaled the monthly recurring revenue of a sports & outdoor brand from 0 to over 6 figures. This was driven by a balanced strategy leveraging TikTok Shop Affiliates and Organic Social (no ads).

VENDO wanted to capitalize on the ongoing growth of one of the top oral care brands on Amazon and so implemented a performance-based PR strategy for their Prime Day campaign. In previous years, the brand turned to on-Amazon activations by utilizing coupons for their lead in strategy for Prime Day. However, they wanted to drive additional traffic/sales externally to generate more ranking juice.

A supplements brand had an Amazon product launch they wanted to promote via off-Amazon email marketing to ~100,000 people to lean into the honeymoon period (the first ~30-90 days) and help boost ranking quickly.

VENDO wanted to capitalize on the ongoing growth of one of the top oral care brands on Amazon and so implemented a performance-based PR strategy for their Prime Day campaign. In previous years, the brand turned to on-Amazon activations by utilizing coupons for their lead in strategy for Prime Day. However, they wanted to drive additional traffic/sales externally to generate more ranking juice.

A brand in the health and personal care space were not seeing the performance they wanted from their branded glossy creative on Amazon. VENDO’s UGC lead and the Amazon advertising department worked together to create and test a variety of content styles based on key messaging and the product’s unique selling points.

A brand in the home and entertainment industry was experiencing creative fatigue and sales were declining for PPC advertising. VENDO leveraged its in-house UGC program to create and test a variety of content styles based on trends while incorporating the brand’s key messaging.

A brand in the home decor category was ranked at the top of multiple sub-categories with $0 in ad spend and was hesitant to spend on advertising or promotional campaigns as they already dominated the category.

A brand in the home decor category was ranked at the top of multiple sub-categories with $0 in ad spend and was hesitant to spend on advertising or promotional campaigns as they already dominated the category.

This is the perception that comes to mind for consumers when they contemplate Prime Day, with approximately 30% of the U.S. population engaging in purchases. Significant price reductions are anticipated, so to maintain competitiveness, it is essential to align with consumer expectations to the greatest extent possible.

A brand in the home decor category was ranked at the top of multiple sub-categories with $0 in ad spend and was hesitant to spend on advertising or promotional campaigns as they already dominated the category.

A brand in the supplement category wanted to increase their repeat customer rate and drive more recurring orders. VENDO proposed implementing Subscribe & Save (SnS) Coupons.

A brand in the Performance Nutrition category, was struggling to build a growth minded Walmart.com business. By partnering with VENDO, they were able to see a 14% YoY increase while taking foundational steps in improving Content Quality Scores, Share of Voice, and their Ship to Home business, as detailed below.

A brand in the personal care category was focused on acquiring new-to-brand (NTB) customers as well as increasing their repeat customer rate. VENDO proposed implementing Subscribe ‘N Save (SnS).

Several brands in the supplement category were focused on acquiring New-To-Brand (NTB) customers and increasing their brand exposure. VENDO proposed a coupon strategy to help with this.

A beauty and hair care brand that wanted to take ownership of their Amazon business from a previous distribution partnership turned to VENDO to help manage their own Amazon account. As a result, VENDO was able to give the company control over their Amazon inventory, resulting in better scalability and higher conversion rates on Amazon, even for previously lower-selling product lines.

A brand in the skincare category was having high returns/refunds on their hero item, a cleaning device. Many customers that had troubleshooting issues automatically were refunded or placed a return. To lower the return/refund rate, we develop an improved customer experience flow leveraging a 3rd-party program.

A brand in the skincare category had 2 of their products where the ratings and number of reviews were not in an optimal place, therefore limiting sales/conversion of the products. To optimize the ratings, VENDO launched and managed a 2-part plan

A supplements brand had an Amazon product launch they wanted to promote via off-Amazon email marketing to ~100,000 people to lean into the honeymoon period (the first ~30-90 days) and help boost ranking quickly.

Lumineux, a dentist-formulated and -certified nontoxic oral care brand, wanted to introduce their product offerings to reach new customers, break through the clutter, and increase brand awareness during Prime Day 2022, Amazon’s global shopping event exclusively for Prime members. Lumineux worked with Amazon Ads and the agency VENDO to find ways to help increase their brand awareness and introduce their product offerings to help achieve visible long-term oral health benefits to new audiences.