Case
Studies

A hair growth serum brand wanted to increase brand awareness and capture share from a leading competitor with significantly higher search volume. VENDO saw an opportunity to leverage Amazon video advertising placements to challenge the category leader by positioning the brand directly in front of shoppers considering competitor products.

A brand in the highly competitive bamboo toilet paper category sought to improve visibility and efficiency on its primary keyword: bamboo toilet paper. Initially, the brand achieved only 7% Top-of-Search Impression Share (TOS IS) with an unsustainably high $11.80 cost-per-click (CPC). These high CPCs quickly exhausted the campaign budget, resulting in minimal sales. VENDO was brought in to improve performance while increasing visibility for this critical search term.

In 2024, Amazon expanded Black Friday Cyber Monday (BFCM) from the traditional 5-day Turkey Five (T5) to a 12-day event (T12) running November 21–December 2. The result? A steady stream of demand over a longer window—with a more level sales curve replacing the typical sharp BFCM spike.

A brand in the snack category recently started running Streaming TV ads (STV) using the Amazon DSP platform. With a robust display buildout already running, VENDO’s objective was to measure how STV could influence display performance from both a brand awareness and conversion perspective.

The Amazon Prime Big Deal Days event (PBDD), held on October 8-9, 2024, provided significant insights into consumer behavior, sales performance, and effective promotional strategies. The event saw strong performance across a variety of product categories, demonstrating the power of discounts, strategic campaign placements, and customer loyalty initiatives. Key learnings from this case study can be used to guide strategy for future promotional events for both Amazon sellers and brands, ensuring maximum return on investment and improved customer acquisition strategies.

Launching new products on Amazon is often costly, with paid advertising typically required to gain visibility and momentum. To avoid added spend, VENDO set out to drive awareness and traffic to a client’s new launches in a more cost-efficient way. The team identified Amazon’s Virtual Bundles feature as an opportunity to boost exposure by pairing new products with established hero SKUs already attracting significant traffic.

One of VENDO’s top-performing dietary supplement brands experienced a noticeable drop in average product ratings—not due to product quality, but due to external factors including delayed shipping, damaged packaging, and isolated customer service complaints. These reviews were eroding trust and harming product credibility to new buyers.

A fast-scaling energy beverage brand partnered with VENDO to transition from Amazon’s 3P marketplace to the 1P vendor model. The goal: preserve velocity, increase margin, and ensure a frictionless customer experience.

A home and self-care brand needed to boost sales of underperforming SKUs at Target. Despite strong DTC performance, the brand was at risk of losing shelf space unless it could drive in-store velocity. VENDO’S objective: generate incremental in-store purchases to retain placement at Target.

Main Event: Prime Day prompts ~30% of the U.S. population to make purchases, driven by expectations of major discounts. To stay competitive, it’s crucial to meet these expectations.

A lifestyle/home brand approached VENDO in Q3 with a goal: to revamp its underperforming Amazon affiliate program. The brand’s passive approach—allowing affiliates to self-generate links without structure or engagement—led to stagnant growth and missed revenue opportunities ahead of key Q4 tentpole events like Black Friday/Cyber Monday (BFCM).

An established exterior protectants brand, with over 20 years of presence at Walmart and generating $30MM in annual sales, sought to validate online demand for a new innovation product. Competing in the DIY space and selling at major home improvement retailers, the brand leveraged Walmart Marketplace as a testing ground before committing to a broader in-store rollout.

EBOOST, a leading brand of dietary supplements and energy drinks, had been offering Buy 2 Get 10% Off (B2G10) and Buy 3 Get 15% Off (B3G15) cross-promotions. However, these deals were only contributing 1% to total business sales, largely due to minimal visibility on the product pages. Shoppers were unaware of the savings opportunities due to a lack of engaging infographics on product pages. Without clear, eye-catching infographics, the promotions were getting lost in the noise. To improve conversion, VENDO recommended enhancing the promotional messaging by incorporating strategic, attention-grabbing visuals on the Product Page and prominently featuring the offers on the Brand Store Home Page. The goal was to increase awareness, improve shopper engagement, and ultimately drive higher participation in the cross-promotions.

A supplement brand was stuck in a cycle of stagnant growth with their Return on Ad Spend (ROAS). After exhausting Sponsored Ads strategies on Amazon, they sought a fresh approach to connect with consumers and reinvigorate their ad performance.

VENDO wanted to increase awareness, traffic, and sales in-store at Walmart as well as on Walmart.com for an adult health & wellness brand. To do this, we determined that running an Ibotta rewards campaign would be one of the most effective and efficient ways, especially due to Ibotta’s tight-knit partnership with Walmart.com.

A brand in the sports nutrition category came to VENDO with the task of improving ad efficiency across the board without hurting top-line sales. VENDO immediately identified key areas we wanted to push and used segmentation as the main strategy to achieve our goal.

A leading electronics brand sought to elevate its presence at Walmart and increase attributed sales to the brand shop. VENDO identified a strategic opportunity to amplify brand shop awareness, fully utilize available brand shop modules and achieve substantial growth for the brand on Walmart.

When consumers think about Black Friday and Cyber Monday, they envision an event where over 75% of the U.S. population engages in shopping. With high expectations for substantial discounts, it becomes imperative to align your product offerings closely with these consumer expectations to maintain competitiveness during these shopping events.

An oral care brand wanted to increase awareness and influence customer consideration for their teeth whitening product among relevant audiences.

Main Event: When consumers think about Fall Prime Day Early Access Sale (now known as Prime Big Deal Days), the image that often comes to mind is one where roughly 30% of the U.S. population participates in shopping. They expect substantial price cuts, so it’s crucial to ensure that your offerings align closely with these consumer expectations to stay competitive.