Case Studies

Channel Optimization Leads to Sales Growth

Channel Optimization Leads to Sales Growth

A beauty brand within the haircare category was not aware they were on Amazon. Their wholesale accounts resold their products on Amazon without their authorization.

 

Seasonal Planning for Walmart

Driving Traffic to Amazon vs. Online Store

Buyer Relationship & Bigger Bets to Boost Sales. Walmart held its’ first ever Summer Savings event July 2019 to mirror Amazon’s Prime Day event. One housewares brand we represent was asked by a Walmart.com buyer to present a compelling offer for the online event.

 

Channel Control

Driving Traffic to Amazon vs. Online Store

A dietary supplement brand had been victim to numerous unauthorized third-party sellers (3Ps). These 3Ps had acquired product in various ways: liquidation auctions, huge sales at brick & mortar, distributors, and in more serious cases, by stealing it.

 

Influencer Campaign

Driving Traffic to Amazon vs. Online Store

A prominent beverage brand wanted to see how many of their subscribers (many of which were direct customers from their online store) would purchase off of Amazon compared to their own online store.

 

Driving Traffic to Amazon vs. Online Store

Driving Traffic to Amazon vs. Online Store

A prominent beverage brand wanted to see how many of their subscribers (many of which were direct customers from their online store) would purchase off of Amazon compared to their own online store.