Case
Studies
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78% of Monthly Sales Driven by VENDO’s Walmart Strategy
An established exterior protectants brand, with over 20 years of presence at Walmart and generating $30MM in annual sales, sought to validate online demand for a new innovation product. Competing in the DIY space and selling at major home improvement retailers, the brand leveraged Walmart Marketplace as a testing ground before committing to a broader in-store rollout.
The Power of Visuals: How Promo-graphics Fueled a 6X Growth in Cross-Promotion Sales
EBOOST, a leading brand of dietary supplements and energy drinks, had been offering Buy 2 Get 10% Off (B2G10) and Buy 3 Get 15% Off (B3G15) cross-promotions. However, these deals were only contributing 1% to total business sales, largely due to minimal visibility on the product pages. Shoppers were unaware of the savings opportunities due to a lack of engaging infographics on product pages. Without clear, eye-catching infographics, the promotions were getting lost in the noise. To improve conversion, VENDO recommended enhancing the promotional messaging by incorporating strategic, attention-grabbing visuals on the Product Page and prominently featuring the offers on the Brand Store Home Page. The goal was to increase awareness, improve shopper engagement, and ultimately drive higher participation in the cross-promotions.
Multi-Keyword Strategy Raises ROAS for Amazon Tentpole Events
Tentpole events like Black Friday/Cyber Monday (BFCM) and New Year, New You (NYNY) present massive revenue opportunities for brands that can secure top visibility. To maximize success during these seasonal shopping events, VENDO implemented a multi-keyword strategy to achieve a successful Page 1 ranking.
451% Increase in Purchase Rate Using VENDO’s DSP Strategy
A supplement brand was stuck in a cycle of stagnant growth with their Return on Ad Spend (ROAS). After exhausting Sponsored Ads strategies on Amazon, they sought a fresh approach to connect with consumers and reinvigorate their ad performance.
$7.64 ROAS at Walmart with VENDO’s Ibotta Strategy
VENDO wanted to increase awareness, traffic, and sales in-store at Walmart as well as on Walmart.com for an adult health & wellness brand. To do this, we determined that running an Ibotta rewards campaign would be one of the most effective and efficient ways, especially due to Ibotta’s tight-knit partnership with Walmart.com.
75% Boost in Ad Efficiency due to VENDO’s Segmentation Strategy
A brand in the sports nutrition category came to VENDO with the task of improving ad efficiency across the board without hurting top-line sales. VENDO immediately identified key areas we wanted to push and used segmentation as the main strategy to achieve our goal.
+288% Walmart.com Sales via VENDO’s Brand Shop Optimizations
A leading electronics brand sought to elevate its presence at Walmart and increase attributed sales to the brand shop. VENDO identified a strategic opportunity to amplify brand shop awareness, fully utilize available brand shop modules and achieve substantial growth for the brand on Walmart.
BFCM 2023: 301% Sales Surge Drives 731% YoY Growth
When consumers think about Black Friday and Cyber Monday, they envision an event where over 75% of the U.S. population engages in shopping. With high expectations for substantial discounts, it becomes imperative to align your product offerings closely with these consumer expectations to maintain competitiveness during these shopping events.
77% Increase in Brand Search Volume via Amazon Streaming TV Ads Strategy
An oral care brand wanted to increase awareness and influence customer consideration for their teeth whitening product among relevant audiences.
$1M+ in Amazon Affiliate Sales within 3 Months via VENDO Campaign
Main Event: When consumers think about Fall Prime Day Early Access Sale (now known as Prime Big Deal Days), the image that often comes to mind is one where roughly 30% of the U.S. population participates in shopping. They expect substantial price cuts, so it’s crucial to ensure that your offerings align closely with these consumer expectations to stay competitive.
Prime Big Deal Days ‘23: Sales +315%(Immediate) & +71%(Baseline)
Main Event: When consumers think about Fall Prime Day Early Access Sale (now known as Prime Big Deal Days), the image that often comes to mind is one where roughly 30% of the U.S. population participates in shopping. They expect substantial price cuts, so it’s crucial to ensure that your offerings align closely with these consumer expectations to stay competitive.
VENDO Drives 6 figure MRR in 3 months on TikTok Shop
VENDO has scaled the monthly recurring revenue of a sports & outdoor brand from 0 to over 6 figures. This was driven by a balanced strategy leveraging TikTok Shop Affiliates and Organic Social (no ads).
Accelerating Growth: TV Brand Skyrockets with VENDO PPC, Listing Optimization, & Marketing
VENDO wanted to capitalize on the ongoing growth of one of the top oral care brands on Amazon and so implemented a performance-based PR strategy for their Prime Day campaign. In previous years, the brand turned to on-Amazon activations by utilizing coupons for their lead in strategy for Prime Day. However, they wanted to drive additional traffic/sales externally to generate more ranking juice.
Amazon Email Marketing Magic: Amazon Launch Rockets Product to Top 300 Best Seller Ranking (BSR)
A supplements brand had an Amazon product launch they wanted to promote via off-Amazon email marketing to ~100,000 people to lean into the honeymoon period (the first ~30-90 days) and help boost ranking quickly.
Utilizing PR to Drive Organic Growth for Prime Day
VENDO wanted to capitalize on the ongoing growth of one of the top oral care brands on Amazon and so implemented a performance-based PR strategy for their Prime Day campaign. In previous years, the brand turned to on-Amazon activations by utilizing coupons for their lead in strategy for Prime Day. However, they wanted to drive additional traffic/sales externally to generate more ranking juice.
VENDO UGC Outperforms Branded Creative by 2X ROAS and CTR
A brand in the health and personal care space were not seeing the performance they wanted from their branded glossy creative on Amazon. VENDO’s UGC lead and the Amazon advertising department worked together to create and test a variety of content styles based on key messaging and the product’s unique selling points.
VENDO UGC Beats Industry Average CTR by 2X and CVR by 8X
A brand in the home and entertainment industry was experiencing creative fatigue and sales were declining for PPC advertising. VENDO leveraged its in-house UGC program to create and test a variety of content styles based on trends while incorporating the brand’s key messaging.
VENDO Drives 5x Return via Amazon Affiliate Marketing
A brand in the home decor category was ranked at the top of multiple sub-categories with $0 in ad spend and was hesitant to spend on advertising or promotional campaigns as they already dominated the category.
Brand Tailored Promotions Drove Repeat Purchase Growth by 6%
A brand in the home decor category was ranked at the top of multiple sub-categories with $0 in ad spend and was hesitant to spend on advertising or promotional campaigns as they already dominated the category.
Summer Prime Day ‘23: SALES +285% (IMMEDIATE) & +10% (BASELINE)
This is the perception that comes to mind for consumers when they contemplate Prime Day, with approximately 30% of the U.S. population engaging in purchases. Significant price reductions are anticipated, so to maintain competitiveness, it is essential to align with consumer expectations to the greatest extent possible.