Being VENDO’s business development manager, I talk daily with CEOs of national and global brands about their problems with Amazon. It’s as though I’m lost in a loop of “99 Problems,” the song that catapulted the American wordsmith Sean Carter, whose nom de plume is Jay-Z, into our daily vernacular.
If you drive traffic directly to Amazon from an external source, but don’t vet it first, you may do more harm than good if ranking is your goal. Amazon rewards conversion above all else. Conversions = Orders / Unique Page Views Conversion, Product Ranking and External Impressions when working in unison can lead to quick ranking growth, but if done incorrectly it may do more harm than good
Part of your Amazon strategy should be to safeguard your seller account by meticulously reviewing it for errors. If not, chances are you are leaving money on the table.
We’ve always been told, never judge a book by its cover, and we’ve also been told that first impressions matter. Truth be told, as humans, we are all very visual beings. So why would it be any different when it comes to all things visual on eCommerce, and more specifically, on Amazon?
Doug McMillon, CEO of Walmart Inc., made the following statement at the annual shareholders meeting in June 2019: “What’s the one thing busy families can’t buy at Walmart? Time….Or is it?” This quote is the perfect summation of Walmart’s current focus and provides insight into how Walmart believes they will continue to win with consumers in the future. Walmart is stressing consumer convenience and has invested heavily into maximizing its biggest competitive advantage, their stores.
Advertisers are constantly using psychological tricks to get us to buy their products. Studies have shown that distal sensory experiences like sight, smell, and sound lead people to want to buy things in the distant future, while touch and taste lead to more immediate purchases.
Getting traffic to Amazon is great, but if that traffic doesn’t convert, it’s almost useless.
At VENDO, we strive to work closely with our Brand Partners to grow their business on Amazon and reach as many consumers as possible. One way of expanding immediate growth is to expand with Amazon internationally! Below we’ll dive into the top 5 advantages to selling internationally today and how we at VENDO can help your business Sell More!™
Located in the manual campaign setup, product targeting allows you to show your ads on detail pages of competing products. Not only do you gain sales, but you also lower the sales velocity of the competitor that you are targeting, thus increasing ranking. The cost per click on product targeting tends to be higher than regular campaigns so picking the right products to target is crucial.
Amazon has a wealth of advertising tools that a seller can use to drive sales, increase ranking, and grow profitability. In this post we’ll discuss the old tools – the “evergreens” – that have proven success in the Amazon marketplace, if used correctly. It should be noted that advertising can only truly be successful when the products we are advertising are fully optimized.
