Located in the manual campaign setup, product targeting allows you to show your ads on detail pages of competing products. Not only do you gain sales, but you also lower the sales velocity of the competitor that you are targeting, thus increasing ranking. The cost per click on product targeting tends to be higher than regular campaigns so picking the right products to target is crucial.
Amazon has a wealth of advertising tools that a seller can use to drive sales, increase ranking, and grow profitability. In this post we’ll discuss the old tools – the “evergreens” – that have proven success in the Amazon marketplace, if used correctly. It should be noted that advertising can only truly be successful when the products we are advertising are fully optimized.
Amazon has a wealth of advertising tools that a seller can use to drive sales, increase ranking, and grow profitability. In this post we’ll discuss the old tools – the “evergreens” – that have proven success in the Amazon marketplace, if used correctly. It should be noted that advertising can only truly be successful when the products we are advertising are fully optimized.
