Category: Case Studies

VENDO was helping a pet brand launch new flea and tick products at Walmart but wanted to have a more aggressive impact on velocity during the initial rollout. VENDO sought to drive awareness and sales alongside an in-store rollback, while also leveraging an Aisle rebate to encourage shopper engagement and incremental savings. VENDO’s Creator Marketing team identified this as an ideal opportunity to leverage influencer partnerships to amplify visibility and drive conversion.

A hair growth serum brand wanted to increase brand awareness and capture share from a leading competitor with significantly higher search volume. VENDO saw an opportunity to leverage Amazon video advertising placements to challenge the category leader by positioning the brand directly in front of shoppers considering competitor products.

A brand in the highly competitive bamboo toilet paper category sought to improve visibility and efficiency on its primary keyword: bamboo toilet paper. Initially, the brand achieved only 7% Top-of-Search Impression Share (TOS IS) with an unsustainably high $11.80 cost-per-click (CPC). These high CPCs quickly exhausted the campaign budget, resulting in minimal sales. VENDO was brought in to improve performance while increasing visibility for this critical search term.

In 2024, Amazon expanded Black Friday Cyber Monday (BFCM) from the traditional 5-day Turkey Five (T5) to a 12-day event (T12) running November 21–December 2. The result? A steady stream of demand over a longer window—with a more level sales curve replacing the typical sharp BFCM spike.

A brand in the snack category recently started running Streaming TV ads (STV) using the Amazon DSP platform. With a robust display buildout already running, VENDO’s objective was to measure how STV could influence display performance from both a brand awareness and conversion perspective.

The Amazon Prime Big Deal Days event (PBDD), held on October 8-9, 2024, provided significant insights into consumer behavior, sales performance, and effective promotional strategies. The event saw strong performance across a variety of product categories, demonstrating the power of discounts, strategic campaign placements, and customer loyalty initiatives. Key learnings from this case study can be used to guide strategy for future promotional events for both Amazon sellers and brands, ensuring maximum return on investment and improved customer acquisition strategies.

Launching new products on Amazon is often costly, with paid advertising typically required to gain visibility and momentum. To avoid added spend, VENDO set out to drive awareness and traffic to a client’s new launches in a more cost-efficient way. The team identified Amazon’s Virtual Bundles feature as an opportunity to boost exposure by pairing new products with established hero SKUs already attracting significant traffic.

One of VENDO’s top-performing dietary supplement brands experienced a noticeable drop in average product ratings—not due to product quality, but due to external factors including delayed shipping, damaged packaging, and isolated customer service complaints. These reviews were eroding trust and harming product credibility to new buyers.

A fast-scaling energy beverage brand partnered with VENDO to transition from Amazon’s 3P marketplace to the 1P vendor model. The goal: preserve velocity, increase margin, and ensure a frictionless customer experience.

A home and self-care brand needed to boost sales of underperforming SKUs at Target. Despite strong DTC performance, the brand was at risk of losing shelf space unless it could drive in-store velocity. VENDO’S objective: generate incremental in-store purchases to retain placement at Target.