Main Event: This is the perception that comes to mind for consumers when they contemplate Prime Day, with approximately 30% of the U.S. population engaging in purchases. Significant price reductions are anticipated, so to maintain competitiveness, it is essential to align with consumer expectations to...
A dietary supplement brand needed help transitioning from Vendor Central to Seller Central. During this process, they wanted to make sure that they didn’t go out of stock as well as minimize loss in sales during this process....
Black Wolf reinvented the men’s grooming category. Simple, effective, and reliable skincare products formulated for better skin, created specifically for a guy’s chemistry. Black Wolf understood that Amazon was vital to their company growth and partnered with Vendo to help launch their brand on Amazon....
There is no doubting the power of Black Friday/Cyber Monday (BFCM). For many brands, it is an absolutely crucial time of the year, enabling them to ride out the rest of the year in excitement. In fact, in 2019, BFCM marked the 2nd biggest day...
A health & wellness brand wanted to increase sales for its dietary supplements and be placed on page one of Amazon’s search results for keywords that aligned with their brand. The reason behind wanting a high placing was to increase organic traffic and sales. In...
A brand within the toy category on Walmart.com began running ads with VENDO via the Pacvue advertising platform. VENDO has a partnership with Pacvue that allows us to gain more granular insights into our advertising campaigns than what is offered on Walmart’s self-service platform. We...
414% Average Lift Across All Vendo Brand Partners VS. 72% Average Growth Across All of Amazon in 2019 5 countries USA, Australia, Canada, UK, and Germany 508% Week-over-Week Growth CONTEXT Prime Day is consistently the #1 biggest sales day each year on Amazon, with an astounding 25%+ of the USA population making a purchase. Prime Day...
83% Increase in Amazon Buy Box 176% Increase in Conversion 170% Increase in Sales Top of Page 1 Ranking for 2 Products CONTEXT A supplement brand was looking to reorganize, restructure, and re-optimize their Amazon account with the goal of cleaning the channel, growing their business, and building brand awareness. TACTICS • Improved product listings with better imagery, messaging,...
Top of Page 1 Ranking For 2 High-Value Keywords 7x Sales Growth in 1 Week LONGterm sustainability Of Ranking and Sales bestseller hero product Created CONTEXT A health & personal care brand had a mouthwash they wanted to get to page 1 of Amazon’s search results for a highly valuable and highly relevant...
39% Month-Over-Month Growth Regained buy box On All Products CONTEXT Owning the buy box on Amazon can be a huge battle for sellers who are fighting off multiple sellers on their listings. However, many Brands fail to recognize that they can lose the buy box due to lower pricing on channels...