A brand in the skincare category had 2 of their products where the ratings and number of reviews were not in an optimal place, therefore limiting sales/conversion of the products. To optimize the ratings, VENDO launched and managed a 2-part plan
Lumineux, a dentist-formulated and -certified nontoxic oral care brand, wanted to introduce their product offerings to reach new customers, break through the clutter, and increase brand awareness during Prime Day 2022, Amazon’s global shopping event exclusively for Prime members. Lumineux worked with Amazon Ads and the agency VENDO to find ways to help increase their brand awareness and introduce their product offerings to help achieve visible long-term oral health benefits to new audiences.
A brand in the supplements category had some listings where the ratings were not optimized and therefore were not converting up to their potential. In addition, they had new products to launch with no ratings or reviews.
Luminess, a brand in the beauty/cosmetics category was having high returns/refunds due to the nature of their hero item being an electric product/system. With the nature of Amazon’s customer service system in place, Luminess struggled to assist customers with troubleshooting issues that automatically turned into either a refund or return. To lower returns and refunds, we partnered with a 3rd-party program called Onsite Support, which is part of Amazon’s Product Lifecycle Support program.
A brand in the Health & Household category ran weekly Lightning Deals (LD’s) on their Hero product for 4 months to increase daily sales average and increase BSR & Category Ranking. In addition, the brand was struggling to fully maintain their growth from the honeymoon period on Amazon. VENDO proposed running ongoing LD’s to increase NTB (New to Brand) customers, daily sales average, BSR and Category Ranking.
We were running an Ibotta rewards campaign for our brand partner, CanDo (makers of the low carb low sugar protein bar, Krisp) and wanted to boost performance by promoting the offer through paid media.
It is no secret that you can find tons of success on your top product if you market correctly on Amazon during their high-profile events. The most prevalent of them all is Prime Day. This main event lasts 2 days and usually takes place in the month of July. Here at VENDO, we work with our brands to ensure they are set up for success during these events through advertising, marketing, and best-in-class content.
A brand in the skincare category was having high returns/refunds on their hero item, a cleaning device. Many customers that had troubleshooting issues automatically were refunded or placed a return. To lower the return/refund rate, we develop an improved customer experience flow leveraging a 3rd-party program.
This year, we saw performance impacted by a few variables never before experienced.
Firstly, we saw the COVID ecommerce spike trend down a bit, which was indicated by consumers falling back to in-store shopping on Black Friday at a higher rate. As a result, Sunday and Cyber Monday performed the best of the 5-day main event, which runs from Thanksgiving Thursday to Cyber Monday. Black Friday still saw a lift but not as profound as the last couple of years.
We wanted to accelerate sales velocity on Walmart.com for a brand in the health & household category. Furthermore, we wanted to realize a longer-term sustainable baseline lift vs. a one-time short-term boost in sales.
