Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀
Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊
With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈
Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing
Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time.
We’ll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn’t a gift item, we’ll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍
➡️ Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️
First, there’s Thanksgiving… then the notorious Black Friday, and then… the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka “Turkey 5”) of holiday shopping that your brand can BANK on for major sales.
On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥
On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣
