a PLTFRM Company
Jan 14, 2025
Creators, Content, & Trends: What You Need to Know - VENDO Velocity Podcast Ep. 174
In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025.
- Brook Wester, TikTok Shop Lead, VENDO
- Jaci Carleton, Creator Marketing Manager, VENDO
- Delaney Del Mundo, VP, Account Strategy – Amazon & TikTok Shop, VENDO
- What’s Currently Working for TikTok Shop Creators – Sourcing (1:37)
- What’s Currently Working for Creator Marketing – Sourcing (2:23)
- Finding Quality Creators – TikTok Shop (5:20)
- Finding Quality Creators – Red Flags (8:17)
- Content Quality vs Follower Count (9:24)
- Outreach Strategies (11:05)
- Building Longterm Loyalty (12:30)
- Using Discord – Tips & Tricks (14:40)
- UGC – Best Performing Content Formats (17:27)