Commonly, brands struggle with product launches as they need a lot of on-Amazon efforts (such as sponsored brand ads, etc.) to make it successful. By taking advantage of the honeymoon period (where Amazon favors newly launched products to index within search terms for the products), and leveraging a lead list, we saw a huge spike in not only sales but also ranking, which helped sustain the longevity of their product placement of Amazon. In specific, they went from a BSR of ~19K to 263 in the short-term and sustained at 3200 in the long-term. See callouts above for additional metrics.