Episode 15 - Amazon International Pt II: Japan

August 12, 2020

In this podcast, we conduct an overview of the the 3rd largest Amazon Marketplace: Japan. After speaking with Amazon and launching brands internationally, we have some key highlights we are excited to share with you. For example: lower referral fees, a growing customer base, a points reward system, unique marketing events, and more!

So sit back, turn up the volume, and listen as we demystify Amazon Japan!
  • Vinny “Mr. Worldwide” Alvarez – Senior Strategic Account Manager, VENDO
  • Darren Saul – CEO, VENDO
  • Diving into A+ Content (2:37)
  • New Feature: Brand Story (3:58)
  • A+ Content v.s. A+ Premium (5:52)
  • A+ Premium Interactive features (6:30)
  • Layout differences between Basic A+ & A+ Premium (11:15)
  • A+ Premium Accessibility for Brands (11:53)
  • Adding Copy to Video (16:21)
  • How to Qualify for A+ Premium (19:15)
  • Keyword Research (23:38)
  • Following A+ Guidelines: Tips & Tricks (25:25)

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