Episode 17 - Walmart Marketplace: An In-Depth Look

August 25, 2024

In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks.

Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more!
  • Mark Jordan, Strategic Account Manager, VENDO
  • Darren Saul – CEO, VENDO
  • Diving into A+ Content (2:37)
  • New Feature: Brand Story (3:58)
  • A+ Content v.s. A+ Premium (5:52)
  • A+ Premium Interactive features (6:30)
  • Layout differences between Basic A+ & A+ Premium (11:15)
  • A+ Premium Accessibility for Brands (11:53)
  • Adding Copy to Video (16:21)
  • How to Qualify for A+ Premium (19:15)
  • Keyword Research (23:38)
  • Following A+ Guidelines: Tips & Tricks (25:25)

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