Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive tactics. Would you rather highlight only the best your brand has to offer and allow for more organic growth? 🔒👥 Or would you rather invest more into getting your brand out against the market competition? 💥🥊

We personally recommend a hybrid approach, but every brand is different! 👕🧼🎮🍜 For some, the most sales come from new customers; others, a regular customer pool. In this podcast, we go over how you can tailor your ads based on your budget, revenue from ads, and natural reach.

Gefen and Michelle share the best practices for using branded or non-branded approaches to your advantage. 🔑 They also compare the landscape of Amazon and Walmart.com, as well as how the platforms affect the need for certain ads. 🅰️🆚🅱️

Topics include:
• Branded vs non-branded ads 🎯
• Allocating your ad revenue and A-costs 🏷
• Driving growth and retaining profitability
• Conversion rates and sales velocity 💰📈

Featuring:
– Gefen Laredo, Amazon Media Buying Manager, VENDO
– Michelle Long, Walmart Marketing Strategist, VENDO