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Episode 34 – How Apple’s iOS 14 Release May Affect Your Facebook Ads

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲

Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected!

Get a preview to these incoming changes before it complicates your successful ad campaigns. 🧐📈

Facebook’s Aggregated Events Measurement allows for measurement of web events from iOS 14 devices. Dariya demonstrates what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. 🏋️‍♂️💵

Topics include:
• The AppTrackingTransparency framework 🎯
• Updates for Facebook SDK • App Events API 📳
• Reporting limitations 📑
• Targeting limitations 🎯
• Dynamic Ad limitations

Featuring:
– Dariya Smailova, Digital Media Buyer, Vendo

WATCH & LISTEN

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WATCH & LISTEN

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