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Episode 38 – 2021 Update on Walmart Performance Ads

As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️‍♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is starting to realize how MAJOR ad space is for profit. 💰🖼

Gefen and Michelle discuss how Walmart has transformed in the past couple of months, and what we can expect in Q2 and Q3. ⏳Referring back to what we know about Pacvue and optimizing your ad strategy, we’re giving you all the essentials for making this a MONEY-MAKER of a year. 🤓💵

Today’s news: FORECASTING! Looks like high sales velocity with a chance of new customers. 😁☀️

Topics include:
• Pick-up and delivery services
• Brand amplifiers and sponsored products
• Search terms and attributions
• Negative targeting

Featuring:
– Gefen Laredo, Amazon Advertising Manager, Vendo
– Michelle Long, Walmart Marketing Strategist, Vendo

WATCH & LISTEN

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WATCH & LISTEN

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