05 Mar Episode 42 – Amazon Attribution Deep Dive
Ever wonder where your customers are coming from before they arrive at Amazon? It is currently challenging for business owners to measure the success of external traffic sources from social media, to paid media to email-based discovery, and more. 📩📱 That is where Amazon Attribution comes into play!
Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. Learn and optimize how you target your key audiences! 🧐⚡️
• Amazon Attribution metrics 🔍
• Creating an attribution tag #️⃣
• Limitations of this feature • Cross-channel digital marketing 🌎
• Driving sales
– Dariya Smailova, Digital Media Buyer