Episode 45 - Walmart’s New Ad Attribution Model

Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓

The fluctuation in numbers is Walmart’s attempt to up their own stats but it can have some serious repercussions on how we count ad views and their effectivity. 📊 As Walmart continues to adapt an Amazon-like model, you’ll find how some sellers are skeptical about the accuracy of the new data. Find out more about how this will effect your advertising strategy moving forward!