Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓

The fluctuation in numbers is Walmart’s attempt to up their own stats but it can have some serious repercussions on how we count ad views and their effectivity. 📊 As Walmart continues to adapt an Amazon-like model, you’ll find how some sellers are skeptical about the accuracy of the new data. Find out more about how this will effect your advertising strategy moving forward!

Topics include:
• Removed and added attribution services ❌
• Navigating keywords 🔍
• Return rates
• Working for the long-term ⏳
• Ad comparison and strategy alignment`

Featuring:
– Gefen Laredo, Amazon Advertising Manager, VENDO
– Michelle Long, Walmart Marketing Strategist, VENDO