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Episode 49 – Amazon Cannibals: Protect DTC & Boost Amazon

We want Vendo to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their brand. Woah, WHAT? ๐Ÿ˜ฑ Figuratively, a cannibal eats away at the organic growth and traffic of your brand outside of the Amazon marketplace. The goal is to strategically separate or synergize growth of multiple audiences from different traffic sources. There are many tricks to do so, which takes a bit of creative coordination. ๐Ÿง ๐Ÿ”Œโšก๏ธ

The answer is in the data. Magnifying your Amazon audience data and new audiences, while excluding your DTC audiences, is the best way to streamline a new sector of customers without it interfering with your DTC business. There are multiple ways of collecting data, whether its pre or post-purchase. Coupons, insert cards, and Amazon orders reports are just some of the solutions to build contact lists. ๐Ÿ“จ๐Ÿ‘ฉโ€๐Ÿ’ป

Topics include:
– What is cannibalization? ๐Ÿ‘น
– Excluding or creating new audiences ๐Ÿ‘‹
– Customer-matching
– Coupons, insert cards, mailers ๐Ÿ“ฎ
– Utilizing data ๐Ÿ“Š

Featuring:
– Leah Bicknell, Business Development Associate, Vendo
– Dariya Smailova, Digital Media Buyer, Vendo
– Nicolas Martinez, Senior Marketing Strategist

WATCH & LISTEN

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