03 Jun Episode 54 – Walmart Advertising – Search Brand Amplifier Beta & More!
Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for a search brand amplifier, which allows for the creation of a “collection page” much like the landing pages for Amazon brand store ads.
Advertising paired with carefully curated creative assets allows your brand to shine and voice why it is the best out there. Amplifiers allow branded content to boost presence and search ranking on related pages.
In addition to this, Walmart.com has implemented negative keyword targeting, which prevent seller’s ads from being shown on the platform, narrowing down your product to only its most relevant searches. ❌
Michelle and Gefen go over all the ways these changes translate over to the Amazon space. Watch as they go through several examples for brand stores and sponsored headlines and explain the best practices for showcasing the best your products have to offer. 👁💡
– Walmart.com vs Amazon practices
– Creative real estate 🎨
– Web vs mobile ads 📱
– Analyzing page placement
– Gefen Laredo, Amazon Advertising Manager, Vendo
– Michelle Long, Walmart Marketing Strategist, Vendo