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Episode 55 – Amazon’s Onsite Associates Editorial Program

Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. 🔑

It’s an extension of their Amazon Associates program, which was designed to utilize third-parties’ product-related content to enhance customer reach and product discovery. 👁🗣 These onsite editorial recommendations are a designated PR section on a keyword search result page that highlight accolades or important features of your product.

We’ve conducted our own case studies here at Vendo and have come to some hit-or-miss conclusions. However, when the program is its most effective, there can be some significant gains, such as a 50-70% lift within the first month.

Tune in to discover how to make the most out of this new program and innovate the way others see your brand! 🛠

Topics include:
– Picking high authority products 📈
– Selecting impactful keywords 🔍
– KPIs and placement
– Correlation with ad performance and organic ranking 📊

Featuring:
– Nicolas Martinez, VP of Marketing, Vendo

WATCH & LISTEN

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