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Episode 55 – Amazon’s Onsite Associates Editorial Program

Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. ๐Ÿ”‘

Itโ€™s an extension of their Amazon Associates program, which was designed to utilize third-partiesโ€™ product-related content to enhance customer reach and product discovery. ๐Ÿ‘๐Ÿ—ฃ These onsite editorial recommendations are a designated PR section on a keyword search result page that highlight accolades or important features of your product.

Weโ€™ve conducted our own case studies here at Vendo and have come to some hit-or-miss conclusions. However, when the program is its most effective, there can be some significant gains, such as a 50-70% lift within the first month.

Tune in to discover how to make the most out of this new program and innovate the way others see your brand! ๐Ÿ› 

Topics include:
– Picking high authority products ๐Ÿ“ˆ
– Selecting impactful keywords ๐Ÿ”
– KPIs and placement
– Correlation with ad performance and organic ranking ๐Ÿ“Š

Featuring:
โ€“ Nicolas Martinez, VP of Marketing, Vendo

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