13 Jul Episode 57 – Amazon New Negative Feedback Manager
JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In the chance that a brand gets 1 to 3 stars, they will now be able to engage with customers via templated emails. 📝
This is a major move towards more trustworthy buyer-seller relationships and brands enhancing their public image on the platform.
Furthermore, this is a long-awaited feature – especially for those accustomed to being able to do this via D2C – as it is granting brands more control and putting customer satisfaction at the forefront of their system.😄 No need for arduous, hard-to-strategize ways to win-back customers and contact them directly. In order to access this tool, you have to be brand-registered and the official seller of the product.
– Amazon’s official announcement
– Old-fashioned customer engagement 🤝
– Courtesy refund and replacement 💵
– New messaging features
– Nicolas Martinez, VP of Marketing, Vendo