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Episode 58 – 2021 Amazon Prime Day Recap

WE MADE IT! Prime Day 2021? CHECK! βœ…

A couple weeks ago, Nicolas left us with some last minute action items to maximize sales — in the short and long term — from this annual event.

This week, Vinny and John check out the numbers to see just how effective these techniques were given some new factors that were in play this time around.

From Prime Day being on a typically-low Monday/Tuesday to a Q2 sendoff, we go through this year’s successes and possible setbacks as well as an action plan for the rest of the year. πŸ‹οΈβ€β™€οΈπŸ”

Weeks of preparation went into strategizing with our brands. 🧐 Like an instant replay, we’ll go through highlights and unexpected events that we managed as the event went on.

Join us to discover if your brand underwent similar experiences and how we pulled off yet another amazing Prime Day in this waning pandemic. πŸš€

Topics include:
-FBA inventory and FBM πŸ“¦
-Exclusive discounting πŸ€‘
-Budgeting and play-by-play ad strategy
-Analyzing the catalog and BSR πŸ“ˆ

– Vinny Alvarez, Director of Amazon Accounts
– John Teall, Amazon Account Strategist






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