Episode 8 - Amazon Sales Attribution & Data Analytics for External Marketing

If you have ever tried driving traffic and sales from off-Amazon channels (i.e. paid media, organic media, email, etc.) back to Amazon, then you probably know there is not a one-size-fits-all solution and data and sales can get lost along the way. In this episode, VENDO’s Digital Media Buyer and Senior Marketing Strategist explain the different strategies and tools for tracking sales and analyzing data when driving traffic from off of Amazon onto Amazon.