In the : first part of this series , we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive traffic to maximize discoverability and conversion (i.e., SEO and on-Amazon advertising), as well as other unique tactics such as building out a themed brand store landing page, leveraging Amazon’s “Manage Your Customer Engagement” beta, working with influencers on Amazon Live, and event features through Amazon paid programs such as LaunchPad and SAS Core.