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How to Build an Amazon Content Strategy - VENDO Podcast Ep. 104
January 17, 2024
Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO’s very own Director of Content Marketing, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller.
- Christina Passmore, CEO & Founder, Christina Ink
- Jennifer Kaba, Director of Content Marketing, VENDO
- Nicolas Martinez, VP of Marketing, VENDO
- -Content Marketing to Grow Your Amazon Business (4:10)
- Leveraging Video Content on Amazon (7:05)
- 6-Step Content Strategy (9:15)
- Brand Voice & Persona (10:30)
- Importance of Audience Personas (13:38)
- Using Brand Analytics to Help Guide Your Audience Persona (15:12)
- Content Pillar Formation (17:43)
- 3 Tips to Consider When Repurposing Content (26:50)
- Converting Your Content To Fit Amazon (28:53)
- Commonly Flagged Copy (43:26)
- Measuring and Track (48:51)
- SEO (52:56)